![](https://pro2-bar-s3-cdn-cf1.myportfolio.com/93c9ee783a7f0bda70d31469f7c17574/2ef60324-ef47-47cb-932c-a29141296923_rw_1920.jpg?h=c008e2367a1938e421d643dbe724d86c)
For the launch of the new Audi A8 we developed the Audi Test Drive Cube. It’s a small black box made of Audi materials like aluminium, LEDs and an original start/stop button.
We sent the cubes directly to the exclusive Audi A8 target group.
We sent the cubes directly to the exclusive Audi A8 target group.
![](https://pro2-bar-s3-cdn-cf6.myportfolio.com/93c9ee783a7f0bda70d31469f7c17574/af670524fe9c29875572a0de_rw_1200.jpg?h=b3a9322afad4b34f4ad518d8c77a7c39)
One push and a 90 minutes countdown started. In the background – a GPS signal was transmitted and the Audi A8 was sent to the customer in 90 minutes. For a 24h test drive.
The campaign did both, selling cars and attracting a great deal of international attention. One more proof for the claim of Audi: Vorsprung durch Technik.
The campaign did both, selling cars and attracting a great deal of international attention. One more proof for the claim of Audi: Vorsprung durch Technik.
The roll out of the campaign was not only a technical challenge. Also the logistics were quite important. The customers were asked to return the cubes after use so Audi was able to refurbish and reuse the devices.
![](https://pro2-bar-s3-cdn-cf3.myportfolio.com/93c9ee783a7f0bda70d31469f7c17574/453e1d1f-2e99-41c6-b4a9-77aa61629044_rw_1920.jpg?h=7f7177b2b8503d11c433fd6abffc745b)
CREATIVE CREDITS
Executive Creative Direction: Diether Kerner
Creative Direction: Simon Jasper Philipp
Art Direction/Design: Nic Winkelmann
Copy: Tobias Schröder, Adrienne Tonner
Production : Nerd Industries, CMP
Film Production : Markenfilm Crossing
Photographer : Daniel Wolcke
Agency: Philipp und Keuntje, Hamburg
AWARDSExecutive Creative Direction: Diether Kerner
Creative Direction: Simon Jasper Philipp
Art Direction/Design: Nic Winkelmann
Copy: Tobias Schröder, Adrienne Tonner
Production : Nerd Industries, CMP
Film Production : Markenfilm Crossing
Photographer : Daniel Wolcke
Agency: Philipp und Keuntje, Hamburg
Cannes Lions 2014: 2 Silver Lions
Eurobest 2014: 3x Gold, 1x Silver, 2x Bronze
ADC Germany 2014: 1x Gold, 3x Bronze, 1x Merit
ADC of Europe 2014: 3x Silver, 1x Merit
Clio Awards 2014: 1x Gold, 1x Silver
London International Awards 2014: 1x Gold, 1x Bronze
New York Festivals 2014: 2x Silver, 1x Bronze
One Show 2014: Merit
D&AD 2015: Graphite Pencil
Deutscher Digital Award 2015: Gold
DDP 2015: 1x Gold, 1x Silver, 1x Merit