HypoVereinsbank is one of Germany’s largest and most innovative banks. But most of the 14,000 employees don’t know much about the most interesting but very complex products outside their fields. We wanted to explain them what’s behind the innovations and make them proud to be part of the HypoVereinsbank team.
We translated the complicated details of the bank products into funny stories and surprised the employees with a quirky exhibition in the HypoVereinsbank headquarter in Munich.

Exhibit No.12 – Pizza

With numerous bizarre exhibits we aroused the curiosity of the employees. Each object was the starting point for a (completely fictitious) story about the invention of the product. The stories were accessible via mobile audio guide, a brochure and videos in the HVB intranet.
The result: 14,000 employees had a better understanding for the most complex banking products and were convinced to work for one of the most innovative banks in the market.


Executive Creative Directors: Fabian Freese, Christian Kroll
Creative Directors: Simon Jasper Philipp, Heiko Notter
Art Directors: Simon Jasper Philipp, Senjel Gazibara, Birte Rössner
Copywriters: Lorenz Ritter, Gerrit Steffen
Graphic Designers: Birte Rössner, Katharina Weretycki 
Online Art Director: Marina Veselova
Production Exhibition: Stephan Gerlach, Liganova
Film Production: Christopher Tychsen, Rachel Hoffmann
Photographer/DOP: Alexander Hildenberg
Film Edit/Post: Alexander Hildenberg, Christian Hilfinger, Falko Tilgner
Agency: Kolle Rebbe, Hamburg
ADC Germany 2018: Bronze
BoB Award 2017: Shortlist 
Die Klappe 2018 (PR): Silver
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