With it’s crunchy bite – having a PICK UP is like a small reboot in the head. It gives you a moment of joy and positive energy. The client asked us for a film concept for international use. We needed one entertaining story fitting the specific needs of different markets like UK, France, Middle East and Asia.
To fit all international needs we decided to tell a story without dialogues – just pictures and music. It was also important to find the right protagonist: a young man that is bold and funny at the same time and is liked by all target groups in Europe, Saudi Arabia and Asia.
Keyvisual for point of purchase and other media channels
CREATIVE CREDITS
Creative Directors: Simon Jasper Philipp, Heiko Notter
Copywriter: Tim Esser, Jan Hoffmeister
Art Directors: Simon Jasper Philipp, Lucas Rocha Osis
Director: Julian Pugsley
Agency Producer: Ricarda Brieden
Production Company: e+p films, Hamburg
Agency: Kolle Rebbe, Hamburg
Creative Directors: Simon Jasper Philipp, Heiko Notter
Copywriter: Tim Esser, Jan Hoffmeister
Art Directors: Simon Jasper Philipp, Lucas Rocha Osis
Director: Julian Pugsley
Agency Producer: Ricarda Brieden
Production Company: e+p films, Hamburg
Agency: Kolle Rebbe, Hamburg