Audi wanted a consistent visual platform for their motorsports communication. We took inspiration from skid marks on race tracks and combined them with iconic black and white photography and red overlays. The visual style was in use for many years – worldwide.
Sony World Photography Awards: Shortlist
Creative Direction: Gerrit Zinke, Tobias Ahrens
Art Direction: Simon Jasper Philipp,
Florian Schimmer, Bastian Adam
Copy: Christoph Gähwiler
Photography: Anke Luckmann
Postproduction: zerone
Agency: kempertrautmann
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