Our challenge was to find a simple and interesting way to communicate that the Audi A4 combines a lot of smart technologies which makes it one of the most efficient in its class. So we combined all our ideas and created a giant rubik’s cube made of glass.

The CG images were produced by Digital Domain in Los Angeles. Watch the Making of.

One of the first rough moodboards
CREATIVE CREDITS
Creative Direction: Gerrit Zinke, Jens Theil, Tobias Ahrens, Sönke Busch
Art Direction: Simon Jasper Philipp, Florian Schimmer
Copy: Christoph Gähwiler, Michael Götz
Agency Producer: Florian Weber, Ruth Jansen
Production Company: Markenfilm/Digital Domain
Director: Carl Erik Rinsch
Director or Photography: Martin Ruhe
Music: Audioforce
Agency: kempertrautmann

AWARDS
LIAA 2010: 1x Gold, 1x Finalist
ADC of Europe 2010: Finalist
NY Festivals 2010: 2x Silver, 1x Bronze, 2x Finalist
Clio Awards 2010: 2x Silver, 3x Finalist
Eurobest 2009: Finalist
Visual Effects Society Awards 2010
ADC Germany: 1x Silver, 1x Bronze, 2x Merit
VDW Award 2009: 2x Shortlist
Die Klappe 2010: 1x Silver, 3x Bronze, 2x Finalist
Luerzers Archive 1/2010

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