To show the contrast between kids world and the erotic content, we combined illustration and photography. The campaign was aired in print and on mobile billboards.
Creative Direction: Gerrit Zinke, Christian Fritsche
Art Direction: Simon Jasper Philipp
Copy: Christoph Gähwiler
Photography: Lisa Krechting
Illustration: Julia Schonlau
Postproduction: retouched fba
Agency: kempertrautmann
Mobius Awards 2011: 2x Mobius
ADC Germany 2011: Bronze
Red Dot Award 2011: Red Dot
Cresta 2011: 2x Finalist
New York Festivals 2011: Finalist
One Show 2011: Merit

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