Astra is Hamburg’s most loved beer and anti-premium. Its heart beats for its home turf, the red light district of St. Pauli. It was about time to solve one of St. Pauli's biggest problems: The district has developed into a run-down area littered with piles of empty bottles.

To change that, we simply changed the value of an empty bottle, giving people a good reason to clean up the streets themselves.
Billboard announcement for the Flaschentheater premiere in Hamburg, St. Pauli
Creative Direction: Simon Jasper Philipp, Diether Kerner
Art Direction: Simon Jasper Philipp, Nicolas Winkelmann
Copy: Adrienne Tonner, René Ewert
Photography: Daniel Wolcke, Jan Gericke
Production: Rudi Heidecker, Laia Gonzales
Postproduction: Gero Kleist, Sven Fröhlich, Daniel Pelka
Agency: Philipp und Keuntje
ADC Germany 2013: 2x Silver, 2x Bronze
Eurobest 2013: 3x Bronze ​​​​​​​
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