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The Audi A8 is the most exclusive Audi. It is a masterpiece of craftsmanship. For that reason we showcased the design and the technological features of the A8 in a virtual art exhibition. Each innovation and its advantage was visualised in a sculptural installation.
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Audi Space Frame®
![](https://pro2-bar-s3-cdn-cf6.myportfolio.com/93c9ee783a7f0bda70d31469f7c17574/7af4b3c1-98b2-4127-a3d9-c122beb1bf44_rw_1920.jpg?h=1b50461b91c7df7d69bafc095b053629)
LED Matrix Beam®
The art exhibition did both explain the features of the Audi A8 and position the car as the ultimative masterpiece of technology. To produce the visuals we used a combination of CGI and real photography in two galleries in Hamburg and Düsseldorf.
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![](https://pro2-bar-s3-cdn-cf1.myportfolio.com/93c9ee783a7f0bda70d31469f7c17574/29067d55-533d-4c26-953b-0735673c2d09_rw_1920.jpg?h=15812980ed25eb8918ebc2cb001b84dd)
Audi 4,2 V8 TDI®
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Audi quattro® – latest generation
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The result was a microsite and a limited edition art book titled ‘The Art of Progress’, which was sent to selected Audi clients to stir up their anticipation for the new Audi A8.
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The ‘Art of Progress’ campaign started originally in 2009. At kempertrautmann we decided to stage the production process of the Audi A8 like the creative process of art.
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CREDITS ART INSTALLATIONS
Executive Creative Director: Diether Kerner
Creative Director: Simon Jasper Philipp
Art Director: Nicolas Winkelmann
Photographer: Jan Steinhilber
Agency: Philipp und Keuntje
Executive Creative Director: Diether Kerner
Creative Director: Simon Jasper Philipp
Art Director: Nicolas Winkelmann
Photographer: Jan Steinhilber
Agency: Philipp und Keuntje
CREDITS CAMPAIGN
Creative Directors: Gerrit Zinke, Jens Theil
Art Directors: Simon Jasper Philipp, Maria Sommer
Photographer: Olaf Hauschulz
Agency: kempertrautmann/thjnk
Creative Directors: Gerrit Zinke, Jens Theil
Art Directors: Simon Jasper Philipp, Maria Sommer
Photographer: Olaf Hauschulz
Agency: kempertrautmann/thjnk